BS Business Administration

Major in:

Business Management

Program Description

The Bachelor of Science in Business Administration major in Business Management (BSBA-BM) is a four-year trimestral degree program that aims to develop IT-enabled business leaders. The program equips the students with management and technical skills necessary for today’s business managers. It prepares students for a professional career in various functional areas in management, human resources, operations, logistics, marketing and finance.

Specializations:
- Business Analytics
- Accounting Applications
- Banking

CATALOG

Marketing & Advertising

Program Description

The Bachelor of Science in Business Administration major in Marketing and Advertising (BSBA-MA) is a four-year trimestral degree program that aims to develop IT-enabled marketing and advertising practitioners. The BSBA- MA program equips the students with marketing and technical skills required by today’s industries. It covers various marketing areas such as product and brand management, marketing services, retail marketing, advertising, public relations and consumer behavior research.

CATALOG