The Bachelor of Multimedia Arts Program is a four-year trimestral course which aims to equip the students with the knowledge and skills in multimedia design and development.

The program is a blend of IT and audio visual arts and offers students course cycles in computer graphics, 2D and 3D animation, video production, digital photography, digital sound engineering, and game authoring.

The incorporation of application projects and internship programs in the curriculum prepares the students to real industry set-ups and practices.

Prospective graduates of this program will be able to secure jobs in the animation industry, game development industry, and creative and advertising jobs.

1. Video Arts
   Video Arts focuses on the creative and technical aspects of storytelling through moving images. This specialization trains students in cinematography, editing, directing, and post-production, enabling them to produce short films, documentaries, music videos, and experimental video content. It blends artistic vision with narrative structure and media aesthetics.
   Key Skills:
   Directing, scriptwriting, video editing, cinematography, sound syncing, color grading.
2. Studio Arts
   Studio Arts emphasizes traditional and contemporary visual art practices. Students explore drawing, painting, sculpture, printmaking, and mixed media while developing a strong personal style and conceptual depth. This specialization fosters critical thinking and craftsmanship for gallery, installation, or interdisciplinary art settings.
   Key Skills:
   Composition, figure drawing, conceptual development, mixed media, art criticism.
3. Sound Design
   Sound Design involves the creation and manipulation of audio elements for multimedia applications. Students learn techniques in field recording, audio editing, mixing, and sound synthesis. This specialization prepares students to create soundscapes for film, animation, games, and interactive media.
   Key Skills:
   Sound editing, Foley, sound mixing, scoring, voiceover production, audio post-production.
4. Digital Animation
   Digital Animation focuses on storytelling through motion graphics, 2D/3D animation, and visual effects. Students gain proficiency in industry-standard software and workflows, allowing them to produce character animations, animated shorts, and motion content for entertainment, education, and advertising.
   Key Skills:
   Character design, rigging, storyboarding, keyframe animation, compositing, VFX.
5. UI/UX Design
   UI/UX Design combines user interface aesthetics with user experience strategy to create intuitive digital products. Students learn to design functional, engaging, and accessible apps, websites, and systems through user research, wireframing, prototyping, and usability testing.
   Key Skills:
   User research, wireframing, interface design, prototyping, usability testing, interaction design.
6. Game Design
   Game Design equips students with the skills to conceptualize, prototype, and develop interactive gaming experiences. It integrates storytelling, level design, character development, and gameplay mechanics with technical knowledge in engines and scripting. Students produce games for entertainment, education, or social change.
   Key Skills:
   Game mechanics, level design, game narrative, 2D/3D asset integration, prototyping, testing.