The Bachelor of Science in Business Administration Program with a specialization in Digital Marketing combines foundational marketing knowledge like marketing communication, branding, and customer relationship management with contemporary topics such as content creation and management, social media marketing, and digital strategy. As a result, you emerge as a strategic, creative, and technologically savvy marketing professional. Armed with a comprehensive array of marketing techniques, you can be sure to succeed in today’s digitally transformed business world.

• Product and brand management
• Marketing services
• Retail marketing
• Advertising
• Public relations
• Consumer behavior research

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